The brand was selected by Brazilian Business Support Service with seven other bio-businesses initiatives in the Amazon
By Henrique Saunier
Translated by Felipe Sá
On the National Coffee Day, celebrated on Thursday (24th), Idesam promoted Apuí Agroforestry Coffee in one of the biggest platforms for exposing sustainable enterprises, Green Rio 2018. The invitation came from Sebrae (Brazilian Micro and Small Business Support Service), which selected the main references in bio-businesses to represent the state in the event held May 24-26 in Rio de Janeiro.
Apuí Agroforestry Coffee was exhibited at the SEBRAE Amazonas stand along with other important initiatives of the segment, such as Coopermaués (guaraná production), Xingu Fruit (açaí), Biozer da Amazônia (cosmetics and herbal products) and Sítio Lírio do Vale (coconut and cordura of cupuaçu), among others.
“The event was an opportunity for Apuí Coffee to conquer new markets, especially in Rio de Janeiro, which has been growing and consolidating in the segment of organic products from the Amazon. In addition, there is an opportunity not only for national but international trade, through contact with possible businesses in other countries, such as Germany and France”, says Jônatas Ibernon, who commercially represents the Apuí Coffee at the fair.
This year, the organizers estimate to generate approximately R$ 12 million in business. And since 2012, Green Rio has already established itself as an attractive business platform that brings together exhibitors, speakers and representatives of the Green Economy, the organic and sustainable sectors . The audience had the opportunity to meet producers committed to healthy eating and sustainable development, as well as access to the Green Rio Conference, with speakers from Brazil and other countries.
In a booth with eight selected companies, SEBRAE Amazonas also participated in the official schedule of the event, within the cycle of lectures on the use and conservation of biodiversity, genetic heritage and benefit sharing. At the event, the business support analyst at SEBRAE -AM, Lígia Maria da Silva, presented “A look at the initiatives in Biobusiness in Amazonas”.
According to Silva, the Bio-business sector is the “soul” of the Amazon and biodiversity brings an opportunity to develop forest-based products, with ample possibilities in markets increasingly aware of the environmental and economic sustainability of the Amazonian populations.
“This event, because it is not eminently commercial (aimed at the final consumer), fits into the strategy of generating more effective business, with partners and companies that are really interested and focused on bringing markets closer. In addition, there is a rich technical agenda in the themes and discussions related to the green economy, which brings qualification to the participants and experience of international references on the theme “, highlights the SEBRAE-AM analyst responsible for the state of Amazonas mission at the fair.
One of the main highlights of the schedule is the second edition of the German-Brazilian Bioeconomy Workshop, with the presence of a German delegation composed of businessmen and government agents. In the last edition of Green Rio, the German Ministry of Agriculture presented its national strategy “Bioeconomy 2030”, which has already resulted in investments of 2.4 billion Euros in the area. At the time, potential partnerships between Brazil and Germany were also presented and discussed.
About Apuí Agroforestry Coffee
Apuí Agroforestry Coffee is 100% amazonian, of the robusta and conillon varieties, planted in a consortium with trees native to the Amazon forest, without chemicals. With different drying and roasting processes, high quality grains with pleasant aroma and flavor characteristics are produced. The coffee, being extra-strong, yields up to ¼ more than other brands, resulting in savings for the consumer.
The project has been carried out by Idesam since 2012 in the municipality of Apuí, located in the southern region of Amazonas. Through technical assistance and rural extension, partner family farmers seek, along with Idesam, to strengthen the coffee production chain, aiming at improving the quality of life and reducing practices harmful to the environment. Thus, the project uses a methodology that includes exchanges, training, technical follow-up and structuring of properties.